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Lavender

Lavender coaches sales teams on writing, personalizing, scoring, and improving emails to increase replies.

Lavender

In inglese

Lavender is an AI sales email coach for SDRs, account executives, sales leaders, recruiters, and other email writers. It scores drafts, suggests improvements, generates first drafts, adds personalization ideas, and provides team-level email insights.

It integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. The product has a free tier and paid plans, but Lavender's /pricing page returned 404, so current tier pricing is not confirmed here.

Features

  • Scores emails and templates against email best practices
  • Suggests fixes for problems that may reduce reply rates
  • Generates first drafts with an AI Email Writer
  • Suggests personalization using prospect data
  • Provides real-time email coaching
  • Offers mobile optimization for sales emails
  • Tracks team performance with a Coaching Dashboard
  • SOC 2-certified and GDPR-compliant

Use cases

  • Write personalized cold emails for outbound prospecting
  • Improve email clarity, tone, length, and structure
  • Generate a starting draft from simple bullet points
  • Research prospects and add relevant personalization
  • Coach SDRs and account executives using email insights
  • Compare team email performance and identify coaching needs

Pros

    Cons

      Latest updates

      • What's New in Lavender 3.0 💜 (3.0)

        Lavender is now embedded on the left side of your compose window; Start My Email creates email options; your score is integrated into the sidebar.

      Capabilities

      • Marketing copy — “Lavender helps us edit and generate our sales copy to help pipeline velocity.” source
      • Reports — “Lavender's Coaching Dashboard helps you track performance, ROI, what’s working across your team, and who needs help (and where).” source
      • Connects your tools — “We integrate with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, Gong and more.” source

      Pricing

      Starting price
      $89/user/mo
      Prices checked
      2026-09-26
      Read
      by web search

      Basic

      Free

      • Analyze 5 emails/month
      • Personalize 5 emails/month
      • All basic features
      • Gmail + Outlook 365
      • AI Email Writer
      • AI Recommendations

      Team

      • $89 /seat/mo *(billed annually)*
      • $99 /seat/mo
      • Includes integrations & Coaching Dashboard
      • Aggregated Email Analytics
      • Accelerated Dynamic Scoring
      • Proactive Customer Success
      • Human-Led Coaching Programs
      • Content-Studio Access
      Official website