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Hightouch

Hightouch activates warehouse data for audiences, campaigns, personalization, analytics, and AI-assisted marketing workflows.

Hightouch

In inglese

Hightouch runs on top of a company’s data warehouse. Data teams define and govern datasets, while marketers build audiences, orchestrate journeys, sync data to business tools, personalize digital experiences, and analyze campaign performance.

Its products include Customer Studio, Reverse ETL, Identity Resolution, Hightouch Events, Real-time Personalization, Match Booster, Ad Studio, Lifecycle Studio, and AI Decisioning. Pricing is usage-based; plans and most paid costs require a demo. Hightouch says it does not copy customer data into a separate system.

Features

  • Build audiences and automated customer journeys from warehouse data
  • Sync modeled warehouse data to 300+ business destinations
  • Resolve identities across devices and channels
  • Collect behavioral events and activate them in downstream tools
  • Personalize website and app experiences in real time
  • Create and manage ads and lifecycle campaigns with AI agents
  • Use AI Decisioning to recommend message, channel, and timing
  • Manage permissions, approvals, observability, and audit controls

Use cases

  • Build customer segments from warehouse data
  • Sync audiences to advertising and marketing platforms
  • Orchestrate personalized lifecycle journeys
  • Personalize website and app experiences
  • Analyze campaigns and generate marketing reports
  • Review and approve AI-generated marketing content

Pros

    Cons

      Latest updates

      • [New] Agents

        You can speak to an agent instead of typing a message.

      • [Improvement] Customer Studio

        Audience size limits accept a percentage of members and apply after filters.

      • [Improvement] Destinations

        Iterable trigger syncs support Insert, Update, and Upsert modes across trigger email, push, in-app, SMS, and journey.

      • [New] Destinations

        The SMTP Email destination can attach query results as a JSON file, in addition to CSV.

      • [New] Customer Studio

        Audience membership traits list every audience a user belongs to as a column on the parent model.

      Capabilities

      • Connects to your data — “Connect directly to your data warehouse, marketing channels, and creative systems” source
      • Real-time data — “Access real-time marketing data and insights” source

      Get it

      Security

      • SOC 2 Type II — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source
      • SOC 2 — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source
      • ISO 27001 — “Enterprise-level security with SOC 2 Type 2 and ISO 27001 certification” source

      Pricing

      Starting price
      Free
      Prices checked
      2026-09-25

      Basic Reverse ETL

      Free

      • Up to 2 active syncs
      • Unlimited destination count
      • Unlimited user seats
      Official website