tools
GrowthBook
GrowthBook runs feature flags, A/B tests, and warehouse-native product analytics for product, engineering, and data teams.
In inglese
GrowthBook combines feature flag management, experimentation, and product analytics. Teams can define metrics in SQL, run experiments with statistical analysis, manage rollouts, and explore data from their warehouse.
It is available as a cloud service or self-hosted open-core software. GrowthBook supports AI-agent workflows through its REST API and MCP server. Coded treatments, SDK integration, and reviewed business metrics still require engineering or data work. Enterprise features and usage beyond included limits cost extra.
Features
- Run multivariate, sequential, Bayesian, frequentist, and bandit experiments
- Create feature flags with targeting, ramp schedules, approvals, and rollbacks
- Define reusable metrics in SQL against Snowflake, BigQuery, Databricks, Redshift, and other warehouses
- Build product analytics explorations, funnels, dashboards, and experiment meta-analyses
- Use REST API and MCP server workflows with AI agents
- Deploy lightweight SDKs for client, server, mobile, and edge applications
- Self-host the open-core platform; most code is MIT-licensed, with enterprise directories under the GrowthBook Enterprise License
Use cases
- Run A/B tests for product, revenue, retention, latency, or conversion changes
- Roll out new features gradually with targeting, approvals, guardrails, and automatic rollback
- Analyze product trends and experiment results using shared warehouse metrics
- Let AI agents create flags, launch experiments, query analytics, and clean up stale flags
- Give product and marketing teams a visual editor for no-code website experiments
Pros
Cons
Latest updates
- v5.1.0 (v5.1.0)
Added beta Contextual Bandits for personalization experiments and Saved Learnings with agent scanning and API endpoints.
- v5.0.0 (v5.0.0)
- v4.4.0 (v4.4.0)
Added command palette, Product Analytics explorers and AI Data Analyst beta, multi-environment rules, ramp schedules, and REST API endpoints.
- v4.3.0 (v4.3.0)
Added experiment post-stratification, result filters and drilldowns, daily participation metrics, and nested saved groups.
- v4.2.0 (v4.2.0)
Introduced Product Analytics preview and metric slices that break down metrics into key slices.
Capabilities
- Choice of models — “Bring Your Own LLM Provider” source
- Self-hosted — “Same features, same product, 100% on your cloud or on prem.” source
- API — “MCP Server and REST API for any AI agent” source
- Official SDKs — “24+ SDKs designed for modern apps and websites with 50% smaller SDKs, zero network calls, plus server, client, mobile, and edge compatibility.” source
Get it
Security
- SOC 2 Type II — “GrowthBook is SOC 2 Type II certified and compliant with GDPR, COPPA, and CCPA.” source
- SOC 2 — “GrowthBook is SOC 2 Type II certified and compliant with GDPR, COPPA, and CCPA.” source
- GDPR — “GrowthBook is SOC 2 Type II certified and compliant with GDPR, COPPA, and CCPA.” source
- HIPAA — “No data or PII leaves your system, HIPAA compliant” source
Pricing
- Starting price
- $40/user/mo
- Prices checked
- 2026-09-26
Starter
Free
- Up to 3 users
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Community support
Pro
- $40 / seat / month
- Up to 30 users
- 3 projects
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Premium support
Enterprise
Price on request
- Custom environments
- Ramp schedules
- Approval workflows
- Advanced access control
- SSO & SCIM provisioning
- Dedicated support & training
Open Source
Free
- 1 project
- Unlimited feature flags
- Unlimited experiments
- Unlimited traffic
- Bring your own warehouse
- Community support
Enterprise
Price on request
- Custom environments
- Advanced access control
- SSO & SCIM provisioning
- Advanced permissioning workflows
- Data pipelines
- Dedicated support & training