tools

Distro

Distro routes Salesforce records to the right reps using rules, account matching, SLAs, and automated lead distribution.

In inglese

Distro is a Salesforce lead-routing tool for sales, marketing, and revenue operations teams. It routes standard and custom Salesforce records, matches leads to accounts, distributes records using round-robin or weighting rules, and tracks routing activity.

It supports SLAs, reminders, reassignment, duplicate matching, audit logs, preview mode, and automated vacation handling. Distro currently integrates with Salesforce, not HubSpot, and pricing is part of Chili Piper's Routing & Scheduling plan.

Features

Route records from standard or custom Salesforce objects
Build routing logic with AND/OR conditions
Match leads to accounts using exact or fuzzy matching
Distribute records with round-robin, weighting, and capping rules
Set SLAs, reminders, and automatic reassignment
Track routed records with logs and audit trails
Test routing against Salesforce records in preview mode
Remove out-of-office reps from routing queues automatically

Use cases

Assign named and target accounts to the correct reps
Distribute MQLs and PQLs based on routing rules
Redistribute leads when prospects show higher intent
Route leads from forms, events, and webinars
Assign new customer accounts to onboarding teams

Pros

Cons

Latest updates

2026-09-24 🧮 Assignment Tables: your territory map, now a table Chili Piper routes from
Assignment Tables let routing rules use rows of territory and ownership data instead of separate paths for each combination.
2026-09-23 🔗 LinkedIn Lead Gen Forms now pass every field
LinkedIn Lead Gen Forms now pass every field to Chili Piper.
2026-09-22 📅 Past and upcoming meetings in one view
The Meetings report now shows past and upcoming meetings together in one date range.
2026-09-03 🎲 Randomize tie-breaks in your Distributions
Distributions can now randomize tie-breaks when members have equal credits.
2026-09-02 ☎️ Book from the Nooks Dialer
Reps can book a meeting or hand off a prospect through the Nooks Dialer.

Capabilities

Automations — “Automate distribution of lead lists to improve speed-to-lead and conversion rates.” source
Connects your apps — “Distro currently only integrates with Salesforce.” source
Admin controls — “Can I get a detailed audit log following each record's journey? YES!” source

Security

SOC 2 Type II — “SOC 2 Type 2” source
SOC 2 — “SOC 2 Type 2” source
ISO 27001 — “Certified information security management across our systems and processes.” source
GDPR — “We have taken the necessary measures to be GDPR compliant.” source
Not: Data kept in the EU — “Chili Piper servers are currently hosted in multiple Google Cloud servers across the United States.” source

Pricing

Starting price: $12/user/mo
Prices checked: 2026-09-25

Routing & Scheduling

$1,250 /Month
$15,000 / year

Qualify, route and schedule leads from any web form
Automated chat journeys
Inbound lead distribution and round-robin assignment
Route and assign any Salesforce object
Funnel analytics
45,000 credits included per year

Experiences

$3,500 /Month
$42,000 / year

AI that qualifies, routes, and converts visitors 24/7
Live calling from forms and handoffs
Account identification and ABM targeting
User provisioning and admin controls
Access to new agents as they ship
150,000 credits included per year

ChiliCal standalone

$12 / user / month

Minimum 200 seats
Full ChiliCal feature set
CRM, calendar & messaging integrations
Easy upgrade path to Routing & Scheduling or Experiences
No AI credits included
No orchestration or routing

Official website