tools

Bland

Bland builds and runs AI voice agents for phone calls, with tools for pathways, testing, monitoring, integrations, and deployment.

In inglese

Bland lets teams create AI voice agents from natural-language instructions or through its REST API. Agents can handle inbound and outbound calls, use pathways and tools, connect to CRMs and telephony systems, and operate across voice, SMS, web chat, and enterprise iMessage.

Teams can test agents against scenarios, review call logs, apply guardrails, evaluate conversations, and deploy in Bland Cloud, a VPC, or on-premises. Usage is charged by the minute; telephony carrier costs are billed separately, and some capabilities require Enterprise.

Features

Build voice agents from natural-language instructions with Norm
Create conversational pathways with personas, tools, and routing
Run calls through a REST API, CLI, or MCP server
Test agents with scenario suites and historical call back-testing
Monitor calls with logs, alerts, analytics, guardrails, and Evals
Connect CRMs, schedulers, telephony, and ticketing systems
Deploy in Bland Cloud, a VPC, or on-premises

Use cases

Qualify mortgage refinancing leads by phone
Route roadside assistance calls to nearby operators
Triage patient calls and book appointments
Collect first-notice-of-loss insurance claims
Replace an IVR with an AI phone agent
Audit call quality and detect failures at scale

Pros

Cons

Latest updates

2026-08-03 Adaptive resumption and node-scoped interruptibility
Adaptive resumption and node-scoped interruptibility.
2026-07-21 Agent Speech Timing: Interruptibility & Resumption Speed
Interruptibility has five levels; Resumption Speed (Slow, Medium, Fast) sets how long the agent waits before responding.
2026-07-06 Contact Memory Sync to HubSpot & Salesforce
Memory syncs to HubSpot or Salesforce after every call and message, and can pull CRM context into contact memory.
2026-05-28 Evals
Evals run LLM judges against call history to grade quality dimensions; agents use Transcript or Audio mode.
2026-05-07 Custom Skills for Norm
Teach Norm custom skills scoped to your organization; trigger or create skills by typing `/` in Norm chat.

Capabilities

Automations — “Automations” source
AI agents — “Customers use it to build, run, and monitor AI phone agents that hold real conversations at scale.” source
Connects your apps — “Plugs into the systems you already run on.” source
API — “Hit the REST API from your terminal, your code, or the CLI.” source
Single sign-on — “SSO / SAML, JWT auth, RBAC, MFA enforced on every production system.” source
Admin controls — “Tamper-resistant call logs. Every disclosure recorded, every rail logged.” source

Get it

Documentation

Security

SOC 2 Type II — “SOC 2 Type II report” source
SOC 2 — “SOC 2 Type II report” source
GDPR — “DPA included with every enterprise contract” source
HIPAA — “Attestation BAA signed pre-launch” source
Data kept in the EU — “EU data residency available, configurable per customer” source

Pricing

Starting price: $299/mo
Prices checked: 2026-09-25

Start

$0.14 /min
$0.05/transfer min

2 credits + an inbound number
10 concurrent calls
100 calls/day
10 knowledge bases

Build

$0.12 /min
$299/month platform fee
$0.04/transfer min

50 concurrent calls
2,000 calls/day
50 knowledge bases

Enterprise

Price on request

Concurrency sized to your volume
On-prem / VPC available
Forward deployed engineer available
BAA, SSO, data residency

Official website