companies

Veesual

AI virtual try-on platform that composites real garment photography onto real fashion models for online retailers.

In inglese

Veesual was founded in 2020 in Paris by Maxime Patte and Damien Meurisse. The company raised a $7.5 million seed round in 2024 led by AXA Venture Partners with participation from Techstars, alongside an announced US expansion. Unlike virtual try-on tools that generate a shopper's body and outfit from scratch, Veesual composites real photographs of garments onto real photographs of models, using AI to handle alignment, lighting matching and blending. This lets retailers show a single garment across multiple body types, skin tones and ages without re-shooting for every combination, and the company also offers outfit mix-and-match and multi-sizing display features. Brands including La Redoute, Claudie Pierlot and Eileen Fisher use Veesual on their sites, and the company has reported conversion and average-order-value increases for retailers running the technology on product pages.

Founded

2020

Headquarters

Paris, France

Sector

applications