events

The Invisible Funnel: What actually works in AI Visibility | DeepL x Semrush

SaaS Marketers Connect, powered by DeepL, hosts a session with Anton Andrusenko, senior product manager in Semrush's AI Lab, on what evidence sits behind AI visibility scores. In roughly 30 minutes he covers referral traffic from AI answers

Starts

2026-09-30T17:00:00+00:00

Organizer

SaaS Marketers Connect - powered by DeepL

Location

DeepL Berlin, Neue Schönhauser Str. 3–5, 10178, Berlin, Germany

SaaS Marketers Connect, powered by DeepL, hosts a session with Anton Andrusenko, senior product manager in Semrush's AI Lab, on what evidence sits behind AI visibility scores. In roughly 30 minutes he covers referral traffic from AI answers, how AI systems retrieve and choose sources, which optimisation tactics hold up under testing, and why two platforms can score the same brand differently. A Q&A follows, then drinks and pizza. It is aimed at marketing teams weighing AI visibility claims, at DeepL's Berlin Mitte office.