events

Symptoms First, Cures Later

Content Strategy Seattle hosts an online talk with Marijke (Mj) Preston, Amy Stoks and Ruth Hendry. Using a fictionalized case study drawn from client work, they describe an iterative, experimental way to decide where limited effort can hav

Starts

2026-10-15T01:00:00+00:00

Organizer

Content Strategy Seattle

Location

Online event

Content Strategy Seattle hosts an online talk with Marijke (Mj) Preston, Amy Stoks and Ruth Hendry. Using a fictionalized case study drawn from client work, they describe an iterative, experimental way to decide where limited effort can have the most effect in a large, complex content system. They cover practical methods for assessing how content performs in AI tools, identifying underlying causes, and mapping areas of highest risk and value. The speakers come from digital agency Good People and content consultancy Ruth & Co.