events

Return on AI: Von KI-Investitionen zu messbarer Wertschöpfung

An evening in Munich organised by the Strategic Marketing: AI & Analytics Circle in cooperation with the BVMW, aimed at marketing, sales and IT decision-makers. It opens with a panel discussion among practitioners on which AI investments pa

Starts

2026-10-20T15:00:00+00:00

Organizer

Strategic Marketing: AI & Analytics Circle

Location

Hopmann Marketing Analytics, Landshuter Allee 49 (RG), München, Germany

An evening in Munich organised by the Strategic Marketing: AI & Analytics Circle in cooperation with the BVMW, aimed at marketing, sales and IT decision-makers. It opens with a panel discussion among practitioners on which AI investments pay off and which effects can actually be measured, followed by a buffet and roughly four parallel interactive sessions covering topics such as measuring AI search visibility (GEO), agentic AI, reliable data foundations and scaling successful AI applications. The evening closes with networking.