events

Results from a Controlled Bot Experiment

Future of Web hosts an online session on a controlled experiment in generative engine optimisation, run on a live production site. Pages were randomised at URL level, variants served to AI crawlers through edge middleware, and results measu

Starts

2026-11-12T17:00:00+00:00

Organizer

Future of Web

Location

Online event

Future of Web hosts an online session on a controlled experiment in generative engine optimisation, run on a live production site. Pages were randomised at URL level, variants served to AI crawlers through edge middleware, and results measured in what bots like GPTBot, ClaudeBot and PerplexityBot fetched and in what later appeared in AI-generated answers. The talk covers the design, the interventions tested — structural HTML changes and extractable-fact density — what moved and what did not, and a replicable methodology. Free, with Q&A and a recording for registrants.