companies

Vue.ai (Mad Street Den)

Enterprise AI platform offering product tagging, personalization, and virtual try-on tools that retailers use to automate catalog and styling workflows.

Mad Street Den was founded in 2016 and built Vue.ai, an AI platform originally focused on retail problems: automatically tagging product photos with attributes like color, pattern, and style, powering a virtual dressing room where shoppers could see clothes on a model resembling their body type, and generating personalized product recommendations. The company grew across the US, India, and Japan, expanding beyond fashion retail into adjacent industries like insurance and logistics using the same underlying computer vision and automation stack. Retailers adopted Vue.ai's tagging tools to cut down the manual work of describing thousands of new SKUs each season, while its virtual trial room product let e-commerce shoppers preview garments on a range of body types before buying, aimed at reducing size-related returns. In March 2025, Mad Street Den was acquired by M2P, a fintech infrastructure company, folding Vue.ai's AI tooling into M2P's broader enterprise offering while continuing to serve existing retail and fashion clients.

Founded

2016

Headquarters

Redwood City, United States

Sector

applications