companies

Retouch4me

Estonia-based maker of AI retouching plugins that automate skin, dodge-and-burn, and detail work for portrait photographers.

Retouch4me grew out of work by developer Oleg Sharonov, who had previously built the color-grading tool 3D LUT Creator, combined with the retouching expertise of Alexey Tsarev's studio, Paragon Retouch. The company was formally established as RELU OÜ in Estonia in 2021, with Sharonov and co-founder Vitaly Glebochkin building out a family of narrow, single-purpose AI plugins rather than one large application. Each Retouch4me plugin targets a specific retouching task, skin cleanup, dodge and burn, teeth whitening, portrait lighting, and the lineup has grown to roughly a dozen tools, sold individually or combined into the Apex plugin. They run inside Photoshop, Lightroom, and Capture One, or as standalone applications, and the company says its tools are used in more than 120 countries. Retouch4me is headquartered in Tallinn, Estonia, and has remained a privately held, self-funded business built around per-plugin sales rather than a subscription model.

Founded

2020

Headquarters

Tallinn, Estonia

Sector

applications