companies

Planta

Stockholm plant-care app that reads your home's light and builds a personalized watering, misting, and fertilizing calendar for each plant.

Planta was founded in 2017 in Sweden by Tove Westlund and Martin Wahlby, who had previously built the diet-tracking app Lifesum, and applied a similar habit-tracking approach to houseplants. Rather than a single generic watering rule, Planta profiles each plant a user adds and builds a personalized schedule based on the species, pot size, and light conditions in the room. The app has stayed self-funded, growing through app-store visibility and word of mouth in plant-care communities rather than venture financing, and reports helping users track tens of millions of plants over its lifetime. Planta operates as a mobile-only consumer product without an enterprise or B2B arm, keeping its focus narrowly on home gardeners rather than professional landscaping or nursery customers.

Founded

2017

Headquarters

Stockholm, Sweden

Sector

consumer