companies

Instantly

Cold email outreach platform offering unlimited sending accounts, built-in warmup, and a unified inbox for high-volume B2B lead generation.

Instantly was founded in 2021 by Nils Schneider and Raul Kaevand, who met through Reddit's r/cofounder community after each running separate lead-generation agencies and hitting the same infrastructure wall. The product they built targets cold-email sending at scale: instead of billing per connected mailbox like many competitors, Instantly lets customers connect an unlimited number of sending accounts and warms all of them automatically in the background. The company has stayed bootstrapped through its growth, reportedly reaching roughly $20M in annual recurring revenue by early 2024 while expanding a remote team spread across several continents. Beyond core outreach and warmup, Instantly has added a lead database (SuperSearch) and a CRM as paid add-ons, positioning itself as a broader sales engagement suite for agencies and B2B teams rather than a single-purpose warmup tool.

Founded

2021

Headquarters

Sheridan, United States

Sector

applications