companies

Glority

Hangzhou-based computer vision company behind PictureThis, the plant identification and care app used by tens of millions of home gardeners.

Glority is a computer vision and machine learning company that set up its first R&D center in Hangzhou, China in 2009, building image-recognition technology that can name a species from a single photo. That core technology became the base for a family of identification apps, the best known being PictureThis, a plant identification and plant-care app downloaded hundreds of millions of times worldwide. PictureThis recognizes plant species and cultivars from a photo and layers care guidance, disease diagnosis, and toxicity warnings on top of identification, so the app functions as an ongoing plant-care assistant rather than a one-time lookup tool. The same vision engine powers sibling apps for birds, insects, and other wildlife, though PictureThis remains the flagship product for home gardeners. The company operates largely outside the venture-funded startup spotlight, generating revenue directly from app subscriptions rather than advertising or enterprise licensing, and has stayed privately held while scaling to one of the most-installed gardening apps on the App Store and Google Play.

Founded

2009

Headquarters

Hangzhou, China

Sector

consumer