companies

Anyword

AI copywriting platform that predicts which marketing copy will convert before you spend a dollar on it.

Anyword began life in 2013 as Keywee, a Tel Aviv and New York startup that helped publishers and brands get more mileage out of their content on social platforms. Founders Yaniv Makover and Arnon Joseph later rebuilt the company around a different bet: instead of just writing copy, an AI could predict how well a piece of copy would perform before a single dollar of ad spend went behind it. That pivot became Anyword. The core product scores any block of marketing text — headlines, ad copy, email subject lines, landing pages — against a model trained on real campaign outcomes, then generates and ranks alternative versions. A Brand Voice layer lets teams lock in tone and terminology so scoring and generation stay on-message across channels, and the tool plugs directly into ChatGPT, Google Docs, and major CMS and ad platforms rather than forcing marketers into a separate workspace. Anyword has raised roughly $32 million, including a $21 million Series B in 2021, and operates out of New York with an engineering office in Tel Aviv.

Founded

2013

Headquarters

New York, United States

Sector

applications